BID 2012 Expedition Anne Marie Westra

As, during BID 2012, chairman Harry Starren suggested just to ask the person next to you in the audience, in front of you, or behind you for an expedition, my first thoughts were: "What a wonderful opportunity it would be for me, as a communications professional, to spend a day to may walk with the director of a leading communications agency, which in 2008 was named Agency of the Year, and also is the organizer of Big Improvement Day! "" Yes, you may, "was the direct response of Hankke Verburg to my question...

BID 2012 expedition Anne Marie Westra with Hanneke Verburg from Winkelman & van HessenMy BID Expedition with Hanneke would be a Deep Dive. If that would be fun to do? On a beautiful sunny spring day in March 2012, I have experienced this personally. Although the location, The Regent Theatre, a former swimming pool in The Hague, seemed to be perfect for it - during the day I completely got "immersed" - there was no water at all!  

"An intensive brainstorming method that proceeds through a tight structure". The Deep Dive, Hanneke told, originally comes from the IT and Designing world, and is a unique way of working together, learning and creating. Results-oriented, but also fun! From each team member,The Deep Dive requires to optimal use his or her brainpower in a creative and inspiring and meaningful way!

During a very intensive, but very nice day, according to Hanneke, I have dived into the deep end with full conviction, and I have made every effort to find the best solutions for designing the assignment - "The Hague 2018/candidate European Capital of Culture" - for which, along with my team mates, I have been able to make a great contribution in realizing the bidbook.

As my Deep Dive diploma indicates, I passed with distinction for uncritically brainstorming, inventing phenomenal ideas, making priceless prototypes, giving constructive feedback, presenting in an inspiring way, and working together selflessly.

Recently it was announced that The Hague will not pass the title 'European Capital of Culture 2018 ". But the bid book, with which the city pictured itself, should be an inspiration for the future. The next years, The Hague will continue to build the "City without walls", and it therefore is my pleasure to say "I was there!"

"Hanneke, thank you for taking me one day into the world of Deep Diving. I was surprised by the fact that, with a relatively small group of people, you can achieve such good results in just one day. With pleasure, I am looking back to an educational and inspiring day!"

Book translations

Ottie – Ein ganz normaler Hund – translator Anne Marie Westra

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